Grand Opening of ElsaFine Studio + Shop The Queen City's Newest Hidden Gem
CHARLOTTE, N.C.- The Queen City is a thriving epicenter of art, tech, fashion and culture, known for fostering local talent. From this, ElsaFine was born. The stylish little shop, built on big ideas, opens its doors for the first time on Monday, July 18, 2016 from 2-8pm.
The women's clothing shop boasts apparel, accessories, gifts and personal styling sessions exclusively curated by Charlotte-based stylist and ElsaFine founder, Jordan Dollard. "We focus on choosing styles with an extra-special element that speak to our customer's eclectic lifestyle", says Dollard. "Whethera unique detail, or an up-and-coming trend, at ElsaFine, we strive to encourage women to expand their day-to-day sartorial choices and work to introduce chic new elements that seamlessly integrate into everyday style".
Tucked away in the Optimist Park neighborhood of Charlotte, ElsaFine has all the appeal of an exclusive, private-shopping destination, without any of the pretense. Styles start $10, topping out at $100.
ElsaFine was founded in May 2015 as a small ecommercewomen’s clothing destination, and has evolved into one of Charlotte’s hidden retail gems. Born from the desire to bring retail back to a personal experience, ElsaFine mixes retail shopping, personal styling services, and small events.
Jordan Dollard is the owner and shop curator of ElsaFine. A Charlotte transplant originally from New Jersey, she worked a job right out of college behind a desk. She started ElsaFine to become a small, weekend business and it soon grew to be a full-time endeavor. Dollard splits her time between ElsaFine and Trophies Are For Winners.
I took these photos yesterday and I'll be honest, I didn't want to share them after I saw them. I went into this knowing and anticipating that I would not like them but I did not anticipate hating them.
I saw every flaw I had in my mind. I saw the 158 pounds with 30 pounds of over weight fat. I saw the stretch marks from carrying two children to term. I saw the weight gain from the hormonal treatments I went through for surrogacy. I saw thighs that used to be full of muscle. I saw messy hair. I saw pale skin that only turns pink and never tan.
WHO would want to see this? Not me. I didn't like them and almost refused to do this post.
But in light of National Bikini Day I decided I should post it. Why? Because someone out there would kill to look like I do. Someone would kill for confidence to wear a two-piece again. Someone would be thankful that I didn't hide behind the dress I typically would wear over my suit. Someone wishes they could gain a little weight or have curves. Someone, somewhere, wishes for the body that I hate.
So I decided to share.
Being confident in who I am is more important to me that how I look to others. That confidence is what fuels me.
I'm going on a bachelorette weekend in two weeks with some pretty beautiful - okay drop dead gorgeous - girls and I envy their bodies. If I didn't have even a smidge of confidence, I'm not sure how I could survive a beach weekend with these babes.
So in two weeks expect more bikini pics. I'll stand side-by-side with some of my longest friends and not be ashamed at what this body has been through.
And so should you. If your confidence is wearing that two-piece, the do it. If it is going out in tankini and skirt, then do it. If it is wearing your cover-up the entire time, then do it.
But don't hold back just because your body is not what you want it to be.
Don't allow your insecurities hold you out on experiencing life. Whether it be a bachelorette with your friends or a summer vacation with your littles.
I am breaking the mold of a typical housewife as I venture through life as a single mom. I'm a Charlotte native and love exploring the city while I host monthly girls night outs, day meet ups and events around town. The easiest way to lure me anywhere is if you offer me red wine.