Grand Opening of Elsa Fine Studio + Shop
The Queen City's Newest Hidden Gem
The women's clothing shop boasts apparel, accessories, gifts and personal styling sessions exclusively curated by Charlotte-based stylist and Elsa Fine founder, Jordan Dollard. "We focus on choosing styles with an extra-special element that speak to our customer's eclectic lifestyle", says Dollard. "Whether a unique detail, or an up-and-coming trend, at Elsa Fine, we strive to encourage women to expand their day-to-day sartorial choices and work to introduce chic new elements that seamlessly integrate into everyday style".
Tucked away in the Optimist Park neighborhood of Charlotte, Elsa Fine has all the appeal of an exclusive, private-shopping destination, without any of the pretense. Styles start $10, topping out at $100.
Elsa Fine was founded in May 2015 as a small ecommerce women’s clothing destination, and has evolved into one of Charlotte’s hidden retail gems. Born from the desire to bring retail back to a personal experience, Elsa Fine mixes retail shopping, personal styling services, and small events.
Jordan Dollard is the owner and shop curator of Elsa Fine. A Charlotte transplant originally from New Jersey, she worked a job right out of college behind a desk. She started Elsa Fine to become a small, weekend business and it soon grew to be a full-time endeavor. Dollard splits her time between Elsa Fine and Trophies Are For Winners.