Owner of several businesses, namely LiveLifeCleaner, DreamAchieveRepeat, Revolution Event Design, and GiftsToInspire.us, the #bucketlistgoalcrusher Dawn Cermak lives in the Montgomery County area as a successful mompreneur! I first met Dawn Cermak at one of my events through one of our lovely guests. Dawn definitely proved to be a mover and a shaker; a proud team mom and a go-getter who seems to only fear not chasing her dreams and fully utilizing all of her skill sets. Dawn loves coaching others through the how and why of chasing dreams and is a great example of a successful professional that knows how to work hard and play hard through life!
This fall Montgomery County Housewives launched a pilot of Divas Dining; showcasing 5 inspirational, female professionals and I am proud to re-introduce my first Diva, Dawn Cermak!
Tell us how you became the successful business woman you are today:
29 years ago -- my sister called me and said "Hey -- can you incorporate a special event company down in Maryland? We want to build a company up here - but we have signed an 18 month non-compete -- so we want to build it down there first. I went down to Staples, and picked up a "How to Incorporate a Company" kit ($40) -- and Fandango Special Events was born! From there -- it is a long and winding tale that you can read about here!
What do you consider your greatest professional achievement?
Building and leading the Dream Achieve Repeat Team, 16,000 strong and growing daily! I am SO passionate about helping others reach their goals and digging in to create a roadmap for each individual's success!
How do you maintain a work/life balance?
Isn’t this just “The Million Dollar Question”?!?! I co-parent and try to maximize my production when my kids are with their father. This allows me to “clear the deck” for when we are together. I also give myself breaks so that we can travel the world on really fun adventures. My girls and I lived in London this summer. We have also lived in Barcelona -- because we can -- I work hard and, in turn, WE play hard together!
It also helps that my team is an extension of my family. They are incredible, so when we are together it’s not really like “working”! We are a dynamic group consisting of Doctors, school teachers, personal trainers, physical therapists, Stay-At-Home-Moms, lawyers, administrative aides, Financial Planners, retail shop owners, and entrepreneurs who all have two things in common: A. We love helping others and B. We love the convenience of our nutritional system -- the most cost effective time efficient way to get the best possible nutrition into our bodies. We are busy, BUSY people, like most in the DMV, that don't have time to prepare 3 healthy meals a day -- but we are all committed to healthy eating for ourselves and our families! Sharing this makes “working” less like “work”.
I hear a lot about your success with Isagenix. What is your actual title within the organization?
I am an 8 Star Golden. 8 Star means I reached a payout, on volume alone, of $13,500 in one week - -not including any bonuses or other compensation add-ons. My goal for 2018 is to co-create 100 6 Figure Income earners on my team and I am well on my way!
What is the best part about being a Team Leader?
My daughter asked me the other day – “What would you be doing right now, if that girl had not told you about Isagenix?” and honestly – it is not really about WHAT I would be doing, but WHO I would be! They say that Network Marketing is personal growth with a compensation plan attached … and truer words were never spoken! I have honestly stepped into WHO I am meant to be in the world! I am not a Leader who loves being on stage as the center of attention. I am more a behind-the-scenes, get ‘er done, CEO type, however this has forced me to learn so many new skills; skills that benefit me as a parent, as a daughter, as a friend. I LOVE what I do: helping others be successful and reach THEIR goals. That is what being a great team leader is all about and I can’t imagine myself doing anything different.
What is the number one reason people join Dawn Cermak's Isagenix team?
I think that there are 3 reasons that people join my team. 1. Because they know, or have heard, that I am an expert at maximizing the compensation plan, that I am very strategic when it comes to scoring $$$ in the Leadership Pools. Like – enough money to pay off $50k in credit card debt, or pay a big college Tuition! That kind of money! 2. Because they know, or have heard, that I am very business-like in my approach to network marketing, I do not hound people to harass their family and friends. 3. Because they connect with the crazy energy on our team – the support and positivity is Contagious – our Tribe has a High Vibe!!!
I've seen some fun challenges you have run for your team. Can you share how you & your team all work together?
Oh my goodness – You have no idea how much fun we have! I am about to sponsor a challenge for the team – whoever does a post about the TurkeyDay LeanOut Challenge – and gets the most “Shares” on Facebook – I will donate $100 to the charity of their choice! Here is more information – the prize pot is already over $3000!!! https://tonyisag.wixsite.com/turkeydaylean-copy. There are 16,000+ of us – we just added 300 new team members last week – it is growing like crazy!
Why do you think your team members are so successful?
I strongly believe that a lot of this success is due to my “Magic DreamBoard”! I have this giant White Board in my home. As I talk to individual team members, I get very clear on their Hopes and Dreams, and their own personal “WHY”. (For example: They may dream because they want to have the option NOT to go to work. They want to spend more time with their kids! Or perhaps they want to make enough money to be completely debt free! We all know that debt is a HUGE stressor on so many marriages and families. Maybe they want to be able to retire their spouse or pursue their PASSION instead of spending 40 to 70 hours a week at a job that does not satisfy or serve them. Then there are others that want to fully fund their children’s college tuition, so they can tell their children to get into the best college they possibly can, and not worry about the cost! And the list goes on and on... Once we are clear on their vision that they are passionate about, we figure out the funds needed to achieve that dream – and then we create a specific, individualized road map and strategy to reach that goal! At that point, their goal goes up on my Magic DreamBoard! I look at that board every single day. I check in and see where they are on our plan. Their dreams become my dreams! And together – we make them happen! It is the coolest thing ever to help someone identify and help them reach their dream!
I know you participated in writing a book about entrepreneurs for budding entrepreneurs. Can you tell me what it was like to be involved in that project? Will there be more books?
I LOVED being part of this project! Especially getting to know the other contributing writers! It was actually a relatively painless way to become a published author! I would love to collaborate on future projects, but given my future goals I am not sure I will ever take on a book on my own.
What are your professional goals for the next six months?
1. Max out my current Business Center in my Wellness Company, and begin Building my Re-entry Position. My intention is to identify 3 high caliber women or men who are committed to building a vehicle to fund their Legacy (and see the power and potential of the residual income model to do so) and working exclusively with them.
2. Launch the Coffee Shop Project -- a short term international immersion/exchange program to connect women globally
3. Form the Sunflower Foundation -- a Non-Profit to provide community and support to single women over the age of 40 who want to have a baby, and need financial support for the IVF process.
What is your goal for retirement?
I want to develop a Transformational Retreat Complex hosting groups for corporate retreats, personal growth and transformation work! The project, likely located in the Cinque Terre Region or the Amalfi Coast, will have a fabulous villa adjacent to the complex; suitable for a dining table that seats 14 and having balconies overlooking private gardens and the Mediterranean…
Do you have any advice for women who'd like to start their own company?
YES! First, you need to be clear on what it LOOKS and FEELS like for your business to be up and running and successful! Now, holding on to that vision, find the best female mentor you can find; and don’t limit yourself by financial or logistical constraints! Investing in someone that can help you to prevent costly mistakes is brilliant and will prove to be PRICELESS! Also consider becoming a member of an incubator (“Accelerator Group”) because “Peers are great Mirrors”! Finally, commit to reading at least one book focused on business and personal growth EACH month!
Finally, remember that “happiness is not the crop you harvest when your dreams come true, rather it is the fertilizer that helps them grow to fruition faster!”
More About Dawn...
Describe yourself in three words:
What websites do you visit every day?
Higgslifestyle.com, Ridgelysradar.com, Amazonsmile.com, Facebook, Isagenix ABO, www.businessforsale.com (Italy and Spain in particular)
What are your top three favorite people/places/things to do in your city?
Blackened Tuna Bites at the Ten Oaks Tavern in Dayton, MD
Oyster Po Boys at Thames Street Oyster House in Baltimore, MD
American Fitness in Dayton, MD
If you had to choose a profession other than your own, what would you like to attempt?
I would like to get my Master NLP Certification and become an Emergency Breakthrough Coach! I would also like to become a master Perfumer aka "Nose".
What are three things people just don't know about Dawn Cermak?
1. I once flew to Louisville Kentucky to track down 50 giant rolls of yellow Fun Fur.
2. I learned how to drive a truck (18 wheeler) because I had a nursing baby at home and it was my only way to get to him!
3. I am a HUGE Outlander Fan – I have read all the books twice – am loving the series – and went to Scotland to tour all the famous castles and historical sites from the books/show!! I have a HUGE crush on Jamie Fraser!
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