I have been watching this amazing lady since she took over the Gold's Gym in Totowa NJ. She is truly the definition of strength and determination.
Gina is someone to follow if you are looking to save a business or start a new one. She and her husband are friends of the community and build strong relationships, which is an important character to have in
any successful business.
Tell us about your business and how you became the successful business woman you are today.
My name is Gina Mortman, I own the Gold's Gym of Totowa NJ. My husband Jeff & I are business partners. Last year we took on quite the challenging task of completely renovating our 40,000 square foot facility. We purchased this iconic gym in August of 2017 and we had a vision for making it one of the best gyms in Northern New Jersey. Our beautiful club has been completely renovated, painted, all new cardio equipment along with more strength equipment to our already huge offering, added staff, added cutting edge fitness classes & programs, newly renovated women's only work out studio within the gym, redone basketball court, new 5,000 square foot turfed functional training area added, more healthy options added to our shake bar, expanded our Kids Club to be double the size with added Kids Gaming Lounge and so much more! I am a hands on owner and involved in every aspect of the business. However, my main focus is our Social Media, PR & Advertising and group fitness classes & programs.
Describe yourself in three words:
Passionate, Genuine, Loyal
What do you consider your greatest professional achievement?
I would say taking on this challenge of buying this business at this stage of life. This is not a business I had any experience in nor did my husband. My background was in the Fashion Industry as a Buyer/Designer followed by being a full time stay at home mom. We were members of this gym for 6 years prior to buying. When we decided to buy this business we knew it needed updating and would be something completely different and a challenge for us both. I was very excited for the challenge and get such a thrill every time we complete a project or bring in something new. I truly love seeing our members happy. I just want a place that they love coming to, that allows them to live a happy & healthy life. So honored to be a part of their fitness journey!
What are your professional goals for the next six months?
We just launched our new "Gold's Fit" Functional Group Training Program so getting the word out about this amazing new program is definitely a goal.
We also do a ton of community events. This December once again, we will be collaborating with The Marine's running the "Toys for Tots" program at our gym where we are an official drop off site for gifts for less fortunate children in the North Jersey area. Last year we donated a ton of gifts thanks to our generous community of members. Hoping to do the same this year!
What profession other than your own would you like to attempt?
A Veterinarian or a Zoologist. I am and always have been a crazy animal lover!
How do you maintain a work/life balance?
It is challenging! Running this business, 2 young kids and 3 dogs! I am a planner and try to plan out my weeks in advance as best as I can. My husband and I definitely love to sneak away for a few days here and there (we love Atlantic City!) and I also throw in nights with girlfriends as well...that's a necessity! I love girl time. Keeps me sane!
What websites do you visit every day?
Instagram & Facebook
What are your top three favorite people/places/things to do in your city?
My favorite place to work out is Gold's Gym of Totowa haha! No on a serious note, I do love working out and training at our gym. We have the most amazing energy, vibe & team....the BEST group Classes and Trainers...truly my happy place!
I love the city of Montclair to simply walk around, shop in all the cute boutiques, have lunch outside and bring all my fur babies to the Brookdale Dog Park!
Also enjoy going out for a nice dinner & cocktails. Love supporting all the great local restaurants in our community. Some of our fav's are The Sushi Lounge, Uncorked Wine Bar & Lounge and Nicolas Italian Restaurant all located in Totowa.
What is your goal for retirement?
Snowbirds! - NJ in Summer & Florida in the Winters
Do you have any advice for women who'd like to start their own company?
Whatever it is you MUST be very PASSIONATE about it. I am so very passionate about our business. I get such a thrill when our members are happy and tell us how much they are loving all that we are doing and all that we've done to enhance the Club. When they tell us how outstanding our energy is, our programs, our Kids Club....whatever. I love this business and our team. They are truly outstanding. They genuinely love the gym and this Iconic brand of ours. We all share the same desire to enhance peoples lives by doing all we can to give them the tools they need to live a healthy & fit lifestyle. We make people feel good about themselves inside and out....it's such a wonderful thing!
Any final comments?
Thank you for choosing me to be your Leading Lady Spotlight. This was fun!
I wish all the women reading this the very best of luck with whatever path you choose. You can most definitely slay your goals with some hard work and a lot of PASSION!
See links to contact Gina and Gold's Gym below...
Hi my name is Nicole! I enjoy exploring new places and destinations, and I love meeting new people and hearing their stories. Join me on my Housewives journey as I share my interests in fashion, cooking, and fitness!