An experienced stylist, Rocio Perez wanted to open a salon three years ago - right in the peak of the recession. Instead, she made some smart business decisions to put her ahead of the game when the time was right. Rocio decided to buy all of the salon equipment she would need at rock bottom prices... knowing that when she was ready to launch, the costs would go up drastically (a shampoo chair cost her $4500 - and now they’re $15000 a piece!)
Rocio set up shop in her sisters basement and told her 300 clients where she would be for the next few years. "I made sure to pre book all their appointments so that I would have a full book. I was very busy for the next three years. My dad charged me rent, we paid our taxes, I had two assistants and I sold retail in my basement so that I would have a real picture as to how much things would cost. " At first Rocio worked almost 60 hours a week. Once she realized that she could afford the overhead, she decided to start looking for a space to call her own - and eventually found the gem where she is now localted. Rocio owns First Impressions Salon with her sister Diane Perez (the cutest pregnant woman EVER!).
Leading Lady: Rocio Perez
Describe yourself in three words: Passionate, Ambitious, Giving
What do you consider your greatest professional achievement? Opening my dream salon - and loving it.
What are your professional goals for the next six months? Having my team achieve financial success and for my salon to have a good reputation as I do.
How does your company stay connected through social media? We constantly update on facebook, twitter, yelp, bangstyle, styleseat, who does your hair and constant contact.
What profession other than yours would you like to attempt? Event Planning
How do you maintain a work/life balance? I have a great partner that I share the responsibilities in the salon and at home I have a supportive partner. I make sure to work until my kids get off of school and only work two nights a week. Sundays are my family and my faith day.
What website do you visit every day? behindthechair.com
What is the first thing you think of when you wake up in the morning? I have to wake up my daughter and I can’t wait to talk to her on the way to school.
What book do you casually put out on your coffee table to impress visitors? Not one in particular but hair books from past and current style icons.
What is your favorite spot to visit in Northern Virginia? National Harbor (Ok, not in Northern VA - but it is a great spot!)
What is your goal for retirement? To make sure that I set up my parents, sister and her family and my family to where we have something that we can pass on and to enjoy life with my husband.
Do you have any advice for women who would like to start their own company? Make sure to have your business plan, make sure that you have your whole family on board to support you and make sure you have a great and passionate team behind you. Take your time setting all of these things up because it can make or break you.
Added from Rocio: I thought I would cry my first day at the new salon from excitement. However, there has not been any time for me to have that moment since we are so busy. This is a great problem to have when you are a new owner. I stay positive because I was pregnant at 17, finished high school on time with my license to do hair. I have been married to my husband since I was 18 and we have been together since my junior year in high school. I finished college in 2010 with a Bachelors in Business Administration and Marketing. Nothing is impossible. Nothing can stop me. I look forward to what my future holds.
this little gem was hidden in the writing/editing gigs section on Craigslist.
my first thought .... can't you place your desperately wanting ad in the correct place? not being able to follow directions is probably one of many reasons this man is single. but no - some men are smart, as i think this guy is. (had myself thinking, is this one of those reverse psychology scams?) i think he knows women with drive and ambition are likely to scour the gigs rather than the personal ads. however, it seems that the only place he needs his trophy wife to drive is to pick up his
kids from preschool.
check out this guy's fairy tale post and try not to gag on your morning bagel while reading it.
Trophy Wife (Ashburn, VA)
Date: 2012-04-15, 12:34PM EDT
Reply to: email@example.com
Wanted: Trophy Wife. . .
I am looking to fill an immediate opening in my home, as soon as possible. The position will be demanding, but the perks of the job will absolutely outweigh the stresses of the day. Any applicants must be willing to perform a few simple day to day tasks. . .
First is to wake up every day in my arms. And even after we wake to lay there and enjoy that feeling of love and happiness. Before the kids bust through the doors, before the stress of the day even has a chance to make an appearance. . . just lay. After I am able to tear myself from your arms, you have an option: either enjoy a fine cup of loose leaf tea in bed, or by the fireplace. After. . . you make it through the tea, we get the kids ready for school, as a team. Pack lunches and snacks, get them dressed, breakfast as a family, and then off to catch the bus. At this point, I'll be off for the day for another day at the office. . . but I will never rush off without holding you in my arms as if it were the last time. . . and just when I am about to let go, hold you for a little longer.
At this point in the day, you have some flexibility. . . you could spend some time catching up on the book you are
trying to finish. Or head straight to the gym, in the brand new company car (our your choosing of course). This may include, but is certainly not limited to, any number of Zumba/Yoga/Crossfit/etc classes desired. All membership fees and workout clothes will be included as part of your compensation package. After the gym, please make full use of the whirlpool tub to relax. Or, if you don't feel like the gym that day, head straight to the mall for some shopping or a pedicure or to get you hair done. . . all on the company credit card.
I hope your work environment will be suitable, as you will have your own corner office, with which you can fully focus on your writing career. Whether you are tinkering with a new concept, or putting the finishing touches on another masterpiece, this will be an ideal space with which to focus.
In the afternoon, you will have to pickup my son from preschool and perform an extremely important task. Have fun. Play in the playroom, take him to the park, play on the swing set, watch a movie with him. . . But be sure to save some of that energy for when my daughter gets off the bus. . .. And then the fun just continues. . . until I return home from the office. At this point I expect to be fully bombarded by my kids. . . dual hug style, knocking me to the floor, hands still full from just coming in the door. Once I regain my composure though, please be ready, because 8 hours of not being able to be by your side will be unbearable and my only thought in that moment will be to kiss you like it was our first and last kiss.
We'll take turns cooking dinner. . . and often will prepare the meal together. We'll eat as a family and listen to each
other tell the stories of their days. After dinner, we'll spend time with the kids together. Playing board games, doing homework, practicing instruments, singing songs, doing artwork, reading stories, going for bike rides. . .. After getting the kids off to bed, please be prepared to receive a massage by the fireplace, while the stresses and noises of the day go quiet.
Other perks, in no particular order: surprise picnics, weekend getaways, nights out for movies/dinners/concerts/etc, my singing you songs and leaving you notes, unbounded support for you writing career, boots. . . lots and and lots of boots.
. . A true partner, in every sense of the word. . . in life, parenthood, friendship, and love. Finally, it will be my job to create a life with you. . . completely and utterly consumed by both passion and love.
Location: Ashburn, VA
Principals only. Recruiters, please don't contact this job poster.
Please, no phone calls about this job!
guest blog post by Andrea Hancock of B Dextereous
Nowadays people are all about getting things done in a snap! Speed dating, Go-gurt and even express manicures shows that things people used to take time to enjoy are rushed and squeezed into schedules. Let’s face it, we all are busy and our times are at a premium. As a professional organizer I often use the acronym F.A.S.T. But ironically it breaks organizing down not to make it as quick as possible but hopefully as long-lasting as possible. How efficient can you be if you’re always looking for things? Being disorganized takes our precious time away. So let’s break it down so that we can get into the process of being organized and maybe you can enjoy a regular manicure.
F. – FOCUS
1. Turn off the T.V. -- Organizing is NOT cleaning. It really isn’t a mindless activity it involves your eyes and hands and yes, our brains. I tell clients to turn off the t.v. as it slows down your process and causes distraction from our thought process. But if you need a small distraction some upbeat music can give you the energy boost.
2. De-clutter/Pare Down – Spring Cleaning is all about letting go and opening your arms to embrace space and let new and more wonderful things in your life. Do you really need a food processor, Magic Bullet, and the set of Ginsu knives? If you use all three often than perhaps you do. But if you can’t justify keeping all of the similar items, consider donating one to a friend, family member or Goodwill and let it go to someone who will use it. Open that space and place in your life to something useful or beautiful.
3. One area at a time -- If you start with the idea in ONE Saturday you will organize and clean your WHOLE 3 bedroom home you are setting yourself up for failure. Many times we pull everything out the closets, drawers, and bins and find ourselves 4 hours later in a bigger mess than we began with and no energy left to finish or no plan of action of how to put everything back in an organized fashion. Focus on one space, one place. Organize a junk drawer in the kitchen then move on to under the sink in the bathroom. You’ll be surprised how it makes a huge difference in functionality and you will be able to carry your enthusiasm throughout the whole house without feeling overwhelmed. Remember to De-clutter/Pare down during this process.
A. – Action Plan
1. Goals – What areas really bug you or stump you the most? Sometimes it’s best to start with these areas but write down (yes write it down) what you’d like the space to become or transform into. Often a mind map is a good place to start to let your creative juices flow and give yourself a road map to follow.
2. Make it real – Wouldn’t we all want to island hop once a year in the Caribbean? *Raises hand* But either because of time or budget it’s not realistic. When making your action plan be realistic about your time and your budget. Make the plan as simple as possible and then once you’ve accomplished that goal you can add all the bells and whistles later.
3. Get a timeline – If you want to de-clutter for instance, give yourself a date to sort out things you don’t use any longer, and then a date to donate (or schedule a donation pick up). If you create an action plan without a deadline or dates in mind, it’s just a dream plan and not an action plan.
S. System & Sustainability
1. Make an “I-do-this-anyway” System – Sometimes it’s better to create an organizing system around the habits we already have versus trying to create new habits. For instance, if you kick your shoes off at the front door, it may be best to create an organized place for your shoes at the front door rather than to feel like you will suddenly create a new habit of walking your shoes to the bedroom closet each day. This way you make your organizing system more sustainable and longer lasting.
2. Maintenance – All good processes require maintenance. Schedule time each week or day to maintain the systems you’ve created. Remember that organization is a process not a destination. It may take several tries and tweaks until you get it right, or perhaps you experience changes in life (new family member, a move, a new job) that dictate we change a system. It’s okay, you’re not a failure you just have to adjust and tweak a system until you find the one that works for the life you currently lead.
T. Training & Tools
1. My first tool of recommendation as a professional organizer is HIRE A PRROFESSIONAL ORGANIZER! *smile* We keep up with the latest tools, gadgets, gizmos and organizing trends. We may even help you to see you don’t need any gadgets but give you tried and true tips and tricks that could tweak how you do things but make a grand difference in your life. Organizers are foresight and the outside opinion that you may seek without the judgments and comments from the peanut gallery from family and friends.
2. Books and pictures – If you don’t know what you want initially, it’s great to peruse the library or Barnes & Nobles to look at books and magazines on homes and organization. Once you’ve gotten an idea of what you want you may slowly get ideas of how to get there.
Newsbabes Bash for Breast Cancer Kick-Off Event!
Grand Opening party at Kiehl’s at Tysons Corner Center benefiting the bash and the DC Mammovan.
Newsbabes Bash Kick-Off at Kiehl’s
Tuesday, April 24th 5-8PM
Tysons Corner Center (Free Parking)
Stop by and meet news personalities from all different stations, indulge in Georgetown Cupcakes and Kiehl’s product gift bags for the first 100 attendees.
Hi! my name is Andrea and I'm a not-so-average Northern Virginia blogger, mom, and transplant from the Midwest. I host Girls Night Out events, meet ups, and write about events and my adventures in the DC area. I love to travel, brunch, and drink wine with my neighbors! I'm known to live on the wild side and order Venti iced double shots at 5pm.
Official Ambassador of MediaKits.com.