Wendy Wade started her career as an Art Director at a local design studio, but did freelance in the evenings. Over the course of several years, her clients and freelance business grew to the point that one day, she felt it was right to take the leap of faith and start her own business. "And that's what it was... a leap! I was hopeful that I had waited until the time was right and couldn't have done it without the support of my husband who is my biggest cheerleader."
Her path to get her to where she is today has been nothing but constant drive for a dream that she won’t allow not to come true. "I won’t be settled until Weswen Design is as big as it is in my head, and I still have a long way to go. My internal drive and the new clients I meet along the way is what makes my goals ever changing and constantly brighter. While I might work myself to death at times, I can’t imagine having everything handed to me on a silver platter. I don’t think I would appreciate it as much."
Wendy stays positive and thrives off of amazing feedback from her clients.
Describe yourself in three words:
Motivated. Sassy. Hard-working.
What do you consider your greatest professional achievement?
Seeing my business grow AFTER having a baby. When it seems I've had less time to focus on the business, no time for networking and less working hours, my business is booming now more than ever and I'm thrilled to be working with a host of new clients who have been referred my way.
What are your professional goals for the next six months?
-Figure out Quickbooks! (oy, makes my head hurt just thinking about it)
-Host a branding seminar to teach small business owners what exactly a successful brand is and how they can achieve one.
-Branch out into the hospitality industry and work with a client(s) from a vineyard/winery, restaurant, coffee shop, etc.
-Have work featured on blogs
How does your company stay connected through social media?
It's difficult to say the least, especially when all the time I have needs to go to the actual client work. The place I tend to keep up with most is Facebook, and of course, I always try to sneak in a blog post at least once a week. I need to get better at more blogging time and figuring out what people want to read and is helpful to them.
What profession other than yours would you like to attempt?
Dancer, makeup artist, winemaker. All still in the artsy category I think!
How do you maintain a work/life balance?
Oy, it's hard! In my deadline driven world, I try to prioritize the projects that must have immediate attention and the ones that I can push back a day or two. And no matter what deadline I have, come quitting time, that's it. Family time takes over until the next morning when I can gather myself again and tackle the day's work. I find I actually have to close the doors to my office (since it's in my home!) and tell myself not to check or respond to email. It's difficult, but I don't want to be that mom that is doing everything in life at 50%. I'm 100% committed to whatever I'm doing and always stay in the moment.
What websites do you visit every day?
For Print Only http://www.underconsideration.com/fpo/
Beauty Bets http://www.beautybets.com (I LOVE beauty stuff!)
Bayside Bride http://baysidebride.com
United with Love http://www.unitedwithlove.com
Daily Dishonesty http://dailydishonesty.com
What is your favorite drink – and where can you find it in Northern Virginia?
The Wimbeldon at Tallulah in Arlington. It has pop rocks!
What are your top 3 favorite people/places/things in Northern Virginia?
Clydes of Willow Creek. El Tio's Mexican restaurant. Zinga Frozen Yogurt. (all food related of course!)
What is your goal for retirement?
To be happy and fulfilled! I'm not setting an age when I want to be retired. With my work, I'm happy every day, it honestly doesn't feel like working. That saying is true! So if I'm doing this when I'm 70, great! I just hope I'm still current and trendy enough to get away with it :)
Do you have any advice for women who would like to start their own company?
It's not easy, it's a ton of work - but the payoff and rewards are infinite. Nothing is more empowering than working for yourself. The successes, the failures, they are all yours. You can't give credit or point the finger at anyone else. So that makes you want to be the best you can be and work as hard as you can.
Also, don't feel intimidated. Sometimes it can be difficult to prove that even though I’m a younger female entrepreneur, I should be taken seriously. I can walk the walk and talk the talk. Age shouldn’t matter; that’s one of my biggest gripes. Do your best to establish yourself as a professional in your field. And I always say, just because I work from home does not mean it’s my hobby.
Finally, I’m a huge advocate of having a voice and using it. When I see girls who are afraid to speak up and stand up for themselves or their company, it really irks me. I don’t know how you’ll ever get ahead in the business world if you don’t have a backbone!
Connect with Wendy Wade @ Weswen Design
Hi! my name is Andrea and I'm a not-so-average Northern Virginia blogger, mom, and transplant from the Midwest. I host Girls Night Out events, meet ups, and write about events and my adventures in the DC area. I love to travel, brunch, and drink wine with my neighbors! I'm known to live on the wild side and order Venti iced double shots at 5pm.
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