The Grooming Bar includes new, unique offerings in all grooming categories only available in-store. Men can now shop from products designed specifically for men and can shop from a variety of 6 SPFs (ranging from Broad Spectrum SPF 15 to SPF 50), 7 eye-care products, 4 new shampoos, along with other product categories such as body washes, moisturizers, and antiperspirants.
The Grooming Bar is ideal for the modern gentleman. It is designed for the man who is interested in or who already has upgraded hi grooming routine. Each brand shares a similar product philosophy to The Art of Shaving: multi-sensorial products designed for men with high quality formulations and natural ingredients.
The company's CEO, Todd Brisky, explains, "The Art of Shaving exists to inspire pride in male grooming. It is our mission to offer the greatest, most complete grooming experience for any man. We carefully selected these brands and products featured in our Grooming Bar to offer that special experience for any man who comes to our store."
For 20 years, The Art of Shaving has been a creator and purveyor of the finest shaving and grooming products. The brand is rooted in unique, multi-sensorial experiences for men conveyed through texture, technique, and aroma. As a leading luxury men's grooming brand, The Art of Shaving aims to induct discerning men into the "Brotherhood of Shaving" - a mission to help men elevate grooming from a chore to an enjoyable ritual.