In the thick of the house-selling season, especially if you live in a market where sellers dominate the market because of a limited number of homes for sale, you may think staging is something you can safely skip. Think again.
Fifty percent of agents said that staging increases the dollar value of offers on a home by one to 10 percent, according to the National Association of Realtor’s Profile of Home Staging. In addition, 39 percent of agents said that staging greatly decreases the amount of time a home is on the market.
"Selling your home is like selling any new product: You want to make a great first impression," said Samantha Rose Frith, a real estate agent with Warburg Realty in New York City. "Once you’ve listed your home for sale, the first two weeks are going to be the most important. That’s when your listing is fresh and it will invariably draw the largest number of buyers to open houses and showings."
Staging your home, especially if it's vacant, represents one of the best ways to make that good impression.
"Many of our clients ask us why a potential buyer needs to see someone else’s furniture in a house they’re considering buying.," said Joel Moss, a real estate agent with Warburg Realty in New York City. "It’s a good question and one that points to one of the great paradoxes of selling a home: An empty house seems smaller than a furnished one—the presence of furniture actually expands the sense of space in a home and makes it feel larger. Not only that, it’s difficult for even the most discerning buyer to envisage living in an apartment or house if it’s empty."
Staging on a Dime
Frith and Moss provide their sellers with inexpensive staging as well as brokerage services as a single package, rather than outsourcing the work to a stager. Some of their suggestions include:
Source: YourHome1Source.com, America’s Resource on Homeownership®.