This week's Fashion Friday features the St. Pete-based online swimsuit shop, First & Oxford. With our tropical climate in the Tampa area, I am excited to showcase the amazing swimsuits available in this shop. I feel it is always a struggle to find quality, well-priced suits, and it is so helpful to have options with our proximity to the beach and year-round sunny weather.
I had the opportunity to speak with the owner, Samantha, and her passion for her shop shines through! She assisted me with choosing a suit of my own, and I can really speak to its quality. The material feels different that the store-brands I am used to, and the cut and print are so unique! Samantha shared some background about herself and the boutique that I know will have you excited to check out her amazing selection of swimwear!
Meet Samantha and First & Oxford
I was born in Michigan, but grew up here in sunny Florida. (I guess you can call me a Floridian!) Like many that live out here, cold weather and I do not get along. I enjoy sunny winters and watching the beautiful Florida sunsets. My background is in marketing and ecommerce, and I have worked with several businesses to help create and expand their online exposure.
First & Oxford was born from the passions of two globetrotters who appreciate and love good quality products and the finer things in life (at an affordable cost, of course). After researching and taking into account what several women look for in a swimsuit, we have found the perfect balance in the products we offer here at First & Oxford. We encourage all women to browse our store and take a dive into tranquility. They won't regret it!
Why Did You Launch First & Oxford?
First & Oxford was launched through passion and with the help of some poorly made swimsuits. In the past, I have personally had issues with swimsuits being too expensive, uncomfortable, and simply not lasting. We knew that I wasn't the only female out there going through these issues, so we've decided to take matters into our own hands and come up with a solution!
What Sets You Apart From Other Boutiques?
Our swimsuits are made with high quality fabrics and materials such as Lycra and OEKO TEX certified fabric. This makes our swimsuits both durable and helps you move more freely. As a bonus, our swimsuits also provide UV protection and SPF 50+. In addition, most of our swimsuits are sourced from exotic places, such as Bali and Brazil - places that are naturally surrounded by beautiful beaches and experience a lot of sun. In terms of pricing, we strive to offer great quality swimwear that is affordable - truly the best of both worlds, right?
Where Do You Look for Inspiration?
We found a lot of inspiration through traveling to exotic places around the world with friends. We've come across lots of different textile patterns and styles, so when stocking products for the shop, I look for their uniqueness. On a more local level, I think of the women here in Florida and what they would look for in a swimsuit. Taking these factors into account, we stock a mix of minimal coverage to fuller coverage products. We truly pride ourselves on quality swimwear made from the world's most exotic places.
How to Find First & Oxford
While all thoughts are my own, this post was done as part of a partnership with First & Oxford.
For Little Ones to Love
The hoodies are highly functional. The sleeveless jumper we have is a great balance of cool for summer and still great for being in the air conditioning in a museum or mall.
While baby boy is probably too young to have a preference on his appearance, his big brothers LOVE the spikes on the hoodie. They can’t agree on whether he looks like a dino or alligator, but they love the design!
For Adults to Love
The Purl Lamb Hoodie Company produces clothing that is organic and ethically made by Fair trade artisans with organic dyes and processes. They are thick, durable, and true to size. My guy is about 20 pounds and close to a year old, and he fits perfectly in the 6 - 12 months size. I love the variety of unique designs! Check out the donuts or French fries!
I happily dressed my little guy in the jumper, and I think these styles would be a wonderful gift to someone with children for any occasion.
Purl Lamb offers free domestic shipping on orders over $75, and a money back guarantee.
FInd Purl Lamb
While all thoughts are my own, I received a complimentary Purl Lamb jumper for my review.
I am thrilled to bring you the first in our Summer Fashion Series! I had the pleasure of shopping and learning all about Thread Appeal, a local online and mobile boutique.
Thread Appeal was a lifelong dream for Melissa, while growing up in Pinellas County. After numerous years working as a buyer for local corporations in her current hometown of St. Petersburg, Melissa took the leap in 2016 to combine her purchasing knowledge with her love and passion for fashion, to open her own boutique; and has been loving the experience ever since!
I met Melissa at one of her pop-up market locations at the Pierce Street Market in Clearwater. She set up a beautiful space at the market and included about a fourth of her inventory. My absolute favorite thing she does at her pop ups is she set up two changing areas, just like you would find in a brick and mortar store. Buying online can sometimes be tricky, so it was so convenient to have the opportunity to try on different pieces, and Melissa also offered helpful feedback and fashion tips. Her number one tip: garment tape! She told me garment tape is a huge trade secret, and will soon be available at Thread Appeal too. One more Fun Fact: You can also receive styling help for yourself or a gift for a friend when purchasing online too!).
I asked Melissa about her fashion preferences, and she says that while she stays away from shopping at chain stores anymore, her favorite store is Banana Republic. It is easy to see that preference when looking at her inventory. Thread Appeal has a stylish variety of romantic, functional pieces that would be great for a day at work or an evening out. I wore one of my new shirts and jewelry to our Girls Night Out this week! Melissa continues to keep her inventory updated with an amazing selection of New Arrivals that stay on-trend.
You can view and shop the inventory in the online boutique and on Facebook. There is always FREE shipping! You can also contact Melissa to set up a trunk show in your home. Trunk Shows can be scheduled evenings or weekends for you and up to 10 of your closest friends. With a $50 deposit, they’ll bring up to 15 different styles either of your choice or selected for you, along with all of their current accessories. The $50 deposit will be applied to your order during the show as the hostess and you’ll also receive 15% off the remaining balance of your order!
Be sure to check upcoming Events to find where Thread Appeal will pop-up next!
Connect with Thread Appeal
While all thoughts are my own, this post was written as part of a partnership with Thread Appeal.
Hi! I'm Diana. I love the beach, my family, chocolate, coffee, and meeting new people. I host monthly events in the Tampa area and cannot wait to meet all of you!