Celebrate Small Business Month with Housewives In the City: Digital Marketing Tips for Women-Owned Business
Happy Small Business Month to all! It may sound odd to be celebrating anything given the current climate of the world and the “pause” which has been put on most business for the past several weeks. However, May is about leaning into your business’s strengths, celebrating your victories, and looking at ways you can innovate. With an increase in consumers opting for online shopping, from virtual apartment tours, to mobile grocery delivery, now is a great time to beef up your digital marketing strategy. As a woman business owner, you need to keep people interested in your brand and product, and winning on your marketing strategy and everything that goes into it each month will help you on that path.
Organize Everything Digital
When it comes to managing your business’s digital marketing, it’s easy to get confused with all the different software and platforms out there. But, if you have a website, you should have it synced with Google Analytics to understand your site visitors and where they come from. These insights can help you perfect marketing campaigns and messaging, and understand what social channels are performing well. For example, if you own a boutique, your Google Analytics can give you insights as to where other women are finding your shop, their age, and other useful demographic information.
Additionally, with how busy you are running operations day-to-day, choosing a user-friendly digital bank built for small businesses can help you focus on your organization’s daily finances and marketing budget from the comfort of your laptop or phone.
After you wrap up checking your GA and mobile banking on your phone, swipe over to Later to help schedule upcoming social media content. With everything organized, you can easily jump into interacting with your followers and crafting campaigns to peak their interest. This is a great tool for interacting with loyal customers who share your content on Instagram, Facebook, Twitter, or Pinterest.
Engage Your Followers
Your customers are the most valuable asset to your business– the ones who regularly comment, like, and share your posts even more so. Whether you have a following of a few hundred or several thousand, people appreciate and love hearing back from their favorite brands. A simple like or comment back can make someone’s day and increase their brand loyalty to your shop.
Social media is the best way to stay connected to loyal followers, and keep an open dialogue while matching their response time expectations across various platforms. Playing your cards right can lead to increased brand salience, and in some cases, help you amass a greater following if you find a unique approach to interact like Burger King & Wendy’s strategically do.
Know the Numbers
As a business owner, you know how important your finances and numbers as a whole are. Numbers drive decision-making and that leads to action, and at the end of the day, everything is a calculated decision aimed at improving your business.
The same goes for your digital marketing. Every month you should take inventory of how your business performed, and back that against the marketing you rolled out. From understanding your social media engagement rate to deciding how much ad spend to put toward effective Facebook ad campaigns, everything can be drilled down to understanding your numbers. Platforms like Google Analytics and insights from your Shopify store can help you gain insight into how you should double-down on, or pivot your digital strategy month-over-month.
Produce & Schedule Content
Ever heard of the saying, “content is king”? Well, the same thing holds true for your digital marketing strategy, but even more so, quality content. On average, people now see over 5,000 advertisements per day. Read that again... 5,000. The last thing on your to-do list should be posting content just for the sake of posting or being spammy. Delivering value to your followers has to be a priority and making sure to be consistently delivering is a must.
Platforms like Later, as we talked about above, can help you schedule content across your social media channels and keep tabs on brand mentions. Producing content that aligns with your digital strategy, however, is no simple task. Take the time to plan out content around promotions, events, or holidays. Be sure everything isn’t trying to sell something; rather, include a fresh mix of messaging to keep followers engaged, and prospective customers interested.
To close out, as with everything in your business, staying on your toes and alert to changing dynamics will help make sure your digital strategy is in-sync with everything else happening. Reading the news daily and making sure your posts/ads aren’t insensitive to anything going on can help you put out fires before they start. If you see something viral, consider making a piece of contextually-relevant content. At the end of the day, stay true to who you are as a brand; if you start straying too far from your core, followers/customers will see that, or there will be a breakdown in their customer experience journey. Done right, your digital marketing strategy and monthly tasks can be the difference between being a struggling business, and a great one.
There is nothing like Taco Tuesday falling on Cinco de Mayo! Yes something to make us extremely excited for. Many of these restaurants are offering these deals and with drinks too!!! Who said you can't have everything!
We love some of these favorites. What are you ordering tonight?
Abuelo’s: For every $50 gift card purchases, receive a $10 gift card.
Bahama Breeze: Get ready for a virtual happy hour on May 5 from 5 p.m. to 6 p.m. Get 15% off to-go pickup orders with the code 106.
Bar Louie: For $5, you can have a fiesta with Bar Louie’s Nacho Crunch Burger topped with guacamole, pico de gallo and crispy tortilla strips smothered in queso and garnished with a fried jalapeno. Order online for pickup.
Blaze Pizza: On Cinco de Mayo, Blaze Pizza will offer 5x flames (its version of reward points) to its Blaze Rewards members for all orders on BlazePizza.com and through its app. It’s 1 flame for each dollar spent. Flames kick in with as little 30 for a free dessert or drink, with a free pizza unlocked at 120 flames. This Cinco de Mayo 5x flames offer is the highest amount the brand has ever offered on purchases! Blaze Pizza is also offering free delivery on all orders of $15 or more through the website and Blaze Pizza app.
California Pizza Kitchen: Celebrate Cinco de Mayo with CPK’s Taco Kit and a pitcher of fresh agave lime margaritas made with Milagro Silver Tequila. Restaurants are open for takeout and delivery.
Chili’s: Celebrate Cinco de Mayo from the comfort of your couch with Chili’s Presidente Margaritas and Patron Margaritas available for online ordering at participating locations. Chili’s will also have Limited Edition Cinco de Mayo cups available with your to-go order, too. Safely re-opened Chili’s will have $5 Cinco de Mayo dine-in drink specials at participating locations. Click here to see the details on all our celebrations.
Chipotle: In honor of May 5, Chipotle will be offering free Queso Blanco with promo code “QUESO55” when you purchase an entrée. The chain is also extending its free delivery promo through May 10.
Chuy’s: Chuy’s is celebrating with Meal Kits featuring Tacos, Fajitas, Enchiladas, Nachos or one of each. Order at order.chuys.com. You can also opt for margarita kits, which come with house made sour mix, salt, a lime and 375mL of tequila. Get a Super Grande Lime Rita, which is a 20-ounce cup of frozen or rocks sour mix, salt, a lime and two 50mL bottles of tequila. Order Mexican beer, including Modelo and Dos Equis, for $3/bottle or $16/6-pack. Get a limited-edition Cinco Party Kit for $20. Each kit includes two Chuy’s-branded 18oz Texas Martini shakers and other fun swag. Add one to your order at order.chuys.com. Learn more about all the festivities (there’s a lot!) here.
Moe’s Southwest Grill
Join Cinco de Moe’s on Instagram Live on May 5 for giveaways of T-shirts, taco kits, burritos and more.
On the Border
Starting Wednesday, April 29, guests at On The Border can begin pre-ordering a Cinco in a Bag online for pickup on Cinco de Mayo! For $25, the Cinco in a Bag includes: Taco Family Meal (seasoned ground beef only), a bowl of queso, fun swag (while supplies last) and five Cinco cups (while supplies last).
Taco Bell: Order an “at-home taco bar” from Taco Bell! It will feed up to six people for $25, and you can arrange to get it via pickup or delivery.
TGI Fridays: TGI Fridays will be offering $5 ‘Ritas and Long Island Teas to go.
Did we miss a great spot for Mexican Dishes around Hampton Roads? Leave a comment.
This is not a sponsored post. All opinions are my own.
Moms are certainly the superheroes of our time. From managing the house, the kids, and a full-time job, it’s difficult to find something that a mom can’t do. These days, many moms are cultivating their own passions and skills to start a company or brand. We call them “mompreneurs”! Being a mom and an entrepreneur brings added challenges every single day. They now have to manage themselves or a team in a workspace, as well as their family. Luckily, there are several ways you, as a mompreneur, can strive to make your workspace and company as efficient and productive as possible.
As a mom, many of us tend to overwhelm ourselves with a long list of things that we want or need to complete. While we can get by with doing this in our own lives, it can create difficulty when working or running your own business. Setting clear and attainable goals will not only help you manage the tasks at hand, but it will ultimately create an efficient workspace for you. With too many overbearing tasks to complete, you may struggle with things like time and stress management which will decrease your productivity and efficiency in your space. Try utilizing calendars and planners to write out reasonable goals monthly or even daily. This will make them clear and concise for everyone to see and achieve in a timely manner.
Claim a Space
While running your own company has many elements that go into it, one that commonly is overlooked is the need for a separate and organized workspace. If possible, rent out an office space or set up a designated work area in your home. It’s important that you create a comfortable space where you can get work done. To tackle the clutter in your office, try investing in quality storage containers to keep all your work and documents organized. Also, decorate with office decor to make the space feel personal to you. Lastly, make sure you get rid of any distractions. For WAHMs, distractions like a home phone or TV could make certain processes take much longer to complete. So, claim your space and plan to make it as comfortable and decluttered as possible so you can stay productive every day.
Create a Schedule
With being a mom comes being busy, there’s really no way to avoid it. As a mompreneur, don’t be afraid to take advantage of your flexible work hours. However, even though you don’t have to work within the typical 9-5 timeframe, it’s still a good idea to set a consistent schedule no matter what hours you choose. When you do this, subconsciously, you will become more productive during your chosen hours because your mind has developed a habit. If you work at random hours on random days, it can be difficult for your brain to identify a pattern and be productive right when you need it to be. Creating a consistent schedule will also make it easier for friends and family around you to understand that for certain hours of the day you won’t be available because of work.
Use a Third-Party Tool
Another great tip that will help your workspace and business to be more efficient is taking advantage of third-party tools. There are a number of different project management, time management, and scheduling tools that you can try to help establish a more efficient work process without having to do all of the heavy lifting. For example, a project management tool like Monday.com is perfect for entering particular tasks that you or your team need to complete over a certain amount of time. With the software, you can keep track of who is working on what project and how long it takes to complete it. Even if you’re running the business on your own, logging your tasks and projects in a platform like Monday.com is a great way to keep goals on track month after month.
Whether you’re running a business alone or with a team, good communication is essential and is the core of a dynamic workplace. When working with other team members, set up weekly meetings or conference calls to ensure everyone is on the same page with the projects and tasks that need to be completed. If you run a business alone, you still may be communicating with clients and customers. In these cases, set up an organized and professional email so you can have all business-related topics in one place to easily manage day after day.
Efficiency is key as a mompreneur as many of us don’t have much time to waste. Try implementing these tips in your own workplace and watch as your productivity in your workplace improves.
Note this is not a sponsored post. All opinions are our own. Photo Credit is RF123
When you’re truly dedicated to your exercise routine, you won’t let anything stand in your way. It doesn’t matter if you’re too tired, busy, or sore from your last workout, you will find a way to make it to the gym. However, when you’re away from your usual surroundings, it can be difficult to stick to your usual regimen. As we all know, skipping a workout is a slippery slope, and once you’re off the wagon it can be close to impossible to get back on. Here are some tips for maintaining you exercise routine while you’re traveling.
Set Some Real Expectations
Be honest with yourself; if your vacation goal is to relax, you may not want to do a ton of exercising. If you’re just going to spend the same amount of time working out as you would at home, then is it even really a vacation? It’s all about finding the right balance, and not putting too much pressure on yourself to hit the same level of work out.
As little as 30 minutes of exercise a day is enough to make a difference, so you won’t have to give up too much of your relaxation time in order to stay fit. Getting your heart rate up a little each day will be enough to make sure you’re staying on track.
Get It Out of the Way Early
Even though it may not take much time, you won’t want to feel like that 30 minutes is hanging over your head all day. Plus, the longer you wait, the less likely you are to go through with it. Your best bet is to take some time early in the morning to burn through your work out and get it out of the way. Not only is morning the best time of day to work out, but it will also help you start your day feeling productive and energize you in preparation for the day’s activities!
Choose Accommodations That Accommodate
If you want to make sure you remember to exercise, it helps to book with companies that actively encourage your fitness and health. It’s common for all-inclusive cruises and resorts to feature extensive fitness facilities, including everything from outdoor running tracks and bike trails, to free weights, and spin classes. These luxury vacations can be expensive, but with great amenities, it can be well worth the cost.
However, that doesn’t mean you’re out of luck if you’re looking to keep the budget down. More and more hotels are upping their fitness game; offering work out classes, free daily yoga, and even on-site personal trainers.
Balance Relaxation with Activity
One of the best ways to guarantee that you get some exercise during your travels is to build-in activities that will keep you on your feet and moving! When sight-seeing, try walking as much as possible instead of driving. Walking is not only a great way to get to know a new area, but you can also burn over 100 calories per mile! Activities like swimming, hiking, and even some late night dancing are all great ways to get some additional exercise while still feeling like you’re getting the most out of your time away.
Going on vacation doesn’t mean you have to completely give up your fitness routine. Keeping these tips in mind next time you’re traveling can help ensure you don’t lose sight of your goals.
This is not a sponsored post. All opinions are my own. Photo Credit 123
We went on a wild ride with Disney On Ice presents Road Trip Adventures!
Hampton Roads has gone on an adventure with Disney On Ice Presents Road Trip Adventures! The best part was we were able to enjoy the Wonderful World Of Disney up close and personal!
With Disney On Ice, there is no need to have your luggage packed or your passport present for Road Trip Adventures. We were able to see all of our favorite characters like Mickey, Minnie, Donald & Goofy join us as we venture to different lands.
From London to the Arabian Desert and little places in between will see other beloved characters you love like Aladdin, Simba, Moana and more!
You will be amazed at this non-stop adventure only Disney can provide! We can highly recommend this show for every member of your family! We cannot wait to see what Disney On Ice has in store for us when they come back to Hampton Roads!
To enjoy this adventure all you need to do is visit Disney On Ice or visit the Hampton Coliseum Box office.
This post can also been seen at The Mommy Cooler.
Disclaimer: This is a sponsored post. I am an FEI Family Ambassador, and in exchange for my time and efforts in attending Feld Entertainment productions and reporting my opinion within this blog, as well as keeping you advised of the latest discount offers, Feld Entertainment, Inc. or one of its affiliates has provided me with complimentary tickets and opportunities to attend its private pre-production events.” “Even though I receive these benefits, I always give an opinion that is 100% mine. Photo Credits Feld Entertainment
This is not a sponsored post. Photo credit : VB Cancer Foundation.
We are excited to be featuring The Virginia Breast Cancer Foundation as our featured charity for November. The goals of the VBCF are to establish the eradication of breast cancer as a state and national priority. They are the advocates for the collective needs of people affected by breast cancer. They educate all Virginians on the facts about breast cancer.
Come to speak and learn more with members of The Virginia Breast Cancer Foundation at our upcoming TCCPR Cocktails & Coffee Networking Social in Norfolk on November 7, 2019, to learn more how you can be involved with this amazing group or donate to the cause. Stay connected on their website and learn more how you can get more involved with this amazing charity that supports women in our community.
Hampton Roads Housewives & The Mommy Cooler is hitting the road with Mickey Mouse and his pals for a high-octane ride in Disney On Ice presents Road Trip Adventures. Exciting twists and turns await as Mickey, Minnie, Goofy -- and you -- embark on a wild ride to your favorite Disney destinations. Travel with Moana to the sun-soaked Motunui, set off on a safari to the Pride Lands with Simba. Discover a whole new world as you’re swept up in Aladdin’s princely parade. Play at a larger-than-life carnival with Woody and Forky. Join us for a fun-filled getaway jam-packed with unexpected hijinks and up-close character interaction – right here in Hampton Roads.
SHOW DATES &TIMES:
Hampton Coliseum | Hampton, Virginia
Wednesday, October 30: 7PM
*Opening Night, tickets for just $13 (additional fees apply*) exclude Premium Seats
Friday, November 1: 10:30AM, 7PM
Saturday, November 2 - 11AM, 3 PM, 7 PM
Sunday, November 3 - 1PM, 5PM
Get Tickets Here
Ticketmaster | Disney On Ice
Do not Miss Your Chance To Take Your Family On An Adventure Of A Lifetime!
Leave a Comment to tell us who you are excited to see at Disney On Ice?
Hampton Roads Housewives & The Mommy Cooler Want to Take Care Of You!
Enter for Your Chance to Win a Family Fun (4) Pack Tickets to See This Show
Enter here for details
You must be at least 18+ years of age and in the state of Virginia. Hampton Roads Housewives in the City & The Mommy Cooler is the sponsor of this giveaway, sweepstakes or contest and the rules must. Disney is not a sponsor, endorser or administrator of this [Sweepstakes/Contest. Hampton Roads Housewives in the City & The Mommy Cooler will provide the prize for your promotion in the form of (2)Family 4-Pack of tickets; however, compliance with all laws, regulations and ordinances applicable to any giveaway, sweepstakes or contest posted our sites, or any related activities, is the responsibility of these brands.
Disclaimer: This is a sponsored post.I am an FEI Family Ambassador, and in exchange for my time and efforts in attending Feld Entertainment productions and reporting my opinion within this blog, as well as keeping you advised of the latest discount offers, Feld Entertainment, Inc. or one of its affiliates has provided me with complimentary tickets and opportunities to attend its private pre-production events.” You may add, “Even though I receive these benefits, I always give an opinion that is 100% mine.” Photo Credits Feld Entertainment
This is not a sponsored post. Photo credit : YWCA of South Hampton Roads.
We are excited to be featuring YWCA of South Hampton Roads as our featured charity for October. The YWCA looks to mission to eliminate racism, empower women, stand up for social justice, help families, and strengthen communities.
Since 1911 the YWCA South Hampton Roads has served as a source of strength for over a quarter of a million women and children in South Hampton Roads.
Originally founded to meet the housing needs of young women moving to the city for jobs, the YWCA evolved as a leader on both women’s and civil rights issues which also became a voice for interracial cooperation both within and outside of the YWCA.
As the challenges facing women have changed over time, the YWCA South Hampton Roads has adapted to meet those changing needs. Women go to them in times of crisis, as survivors of rape or domestic violence, and also as parents in times of need.
YWCA has four key programs:
• Women in Crisis Emergency Shelter & Transitional Housing
• Response Sexual Assault Support Services & Counseling Center
• YWCA Kids Before & After School Childcare
• Racial Justice Advocacy & Education
They provide: refuge, recovery, counseling, emergency and transitional housing, childcare, advocacy, racial justice education and more.
Last year the YWCA of South Hampton Roads provided 11,598 nights of shelter, 2,514 hours of crisis intervention, answered 4,461 calls to their 24 hour hotlines, and provided subsidized child care to 308 working parents.
Did you know that each year our shelters must turn away victims of sexual assault and domestic violence due to space limitations or facilities challenges.? The struggle is also seen for the YWCA Kids with before and after school programs which provide a safe haven for school age children that enables their mothers to work or pursue economic self sufficiency.
They are firmly committed their mission and feel fortunate to serve the women and children of South Hampton Roads, that need your help.
Come to speak and learn more with members of The YWCA of South Hampton Roads at our upcoming Old Beach Tavern Ladies Networking Social in Virginia Beach on October 15, 2019, to learn more how you can be involved with this amazing group or donate to the cause. Stay connected on their website and learn more how you can get more involved with this amazing charity that supports women and their families in our community
Recap Of our bar Louie All about the Ladies Networking Social Featuring photography by L.workman Photography
Thank you so much to everyone who joined us for our Bar Louie All About The Ladies event . It was such a fun seeing everyone support each other. It was a really hot summer! We are so happy to be back doing our events at Bar Louie! Everyone enjoyed the camaraderie of everyone present. Plus we had a great servers who took care of our ladies every needs! Thank you Bar Louie, Hampton for making this and every event we have with you a success!
We had the pleasure of hosting some FABULOUS pop-up businesses for our shopping pleasure at this event. Whether you are looking for some adorable additions to your home or a perfect gift for a friend, these businesses have you covered. The best part? They are all local women-owned businesses and we just love them! Be sure to check them out, and don't miss the photos from our day below:
Joilene's Journey | Facebook | Instagram
Get your sweet treats for any occasion with Joilene's Journey. They provided delicious treats of chocolate covered strawberries and a variety of cupcakes as our Bakery Sponsor! Let them bring your party to the next level with their party planning services. From Cakes to everything in between they got you covered!
Rodan & Fields with Mary | Website | Facebook | Instagram
Keep your skin glowing and lashes flowing with Rodan & Fields with Mary. Become her Preferred Customer today. Please learn more information about her business on our Leading Ladies post. Make your daily routine for better skin easy! Ask her about how to keep your skin great all year long!
Pampered Chef with Jay | Website | Facebook
Jay is Inspiring those that were once in the kitchen and those new to the kitchen to get in there and solve the mystery of “what is for dinner” by providing fast and easy recipes with amazing quality kitchen tools that allows others to get the MORE they are looking for with Pampered Chef. Ask her about the monthly specials.
Lemmata Chiropractic | Website | Facebook
Get relief from your back pain with Lemmata Chiropractic in Hampton! Let them educate you about how your health is the most important. Reach out to them while they help to make a difference in their community! Ask them what local Hampton Roads Charity they are supporting.
Debbie Luke Insurance | Website| Facebook
Debbie Luke is an Independent insurance agent servicing southeastern Virginia operating in the life and health insurance areas. She is committed to treating all clients in a fair and ethical manner while helping you select the best protection to meet your needs. Contact her to help you with all of your financial needs.
Daily Essentials with Mandy | Website | Facebook
Let Mandy empower & teach you how to use essential oils and natural solutions in your daily lives as you help to care for your family. Ask her about her oil blends.
Timed Treasures | Website | Facebook
Make your accessories stand out with Timed Treasures with Tanikwa. With Paparazzi Bling and Glam, you will want every piece for your collection for $5 each. Everyone needs a good accessory. Find out more how you can get one too!
Our event could not be remembered without connecting with Leigh from L. Workman Photography , for her outstanding talent in photography. As I spoke more to Leigh on how she hones her craft, she looks for the moments to capture your special memories that you will cherish forever. She explained to me that her passion is in capturing those special moments. She has recently expanded her brand with the opening of The Studio at City Center with partner LaDawn Hodges of LaDawn Hodges Photography. I am so happy we connected with her and look forward to working with her again at our upcoming events!
L. Workman Photography | Website | Facebook
The Studio At City Center | Facebook
I was so happy meeting new and familiar faces ! Looking forward to our upcoming Hampton Roads events. See you there!
See more amazing photos in our Facebook Album!
Hey everyone, my name is Bernadette and I am a Lifestyle Blogger and Influencer based out of Yorktown, Virginia. I am a New York native who was recently transplanted from Long Island to Virginia a few years ago ready to explore fun things in and around Hampton Roads. I am a lover of food, movies and having a good time! You will always find me on social media looking for the next best thing to do!