Celebrate Small Business Month with Housewives In the City: Digital Marketing Tips for Women-Owned Business
Happy Small Business Month to all! It may sound odd to be celebrating anything given the current climate of the world and the “pause” which has been put on most business for the past several weeks. However, May is about leaning into your business’s strengths, celebrating your victories, and looking at ways you can innovate. With an increase in consumers opting for online shopping, from virtual apartment tours, to mobile grocery delivery, now is a great time to beef up your digital marketing strategy. As a woman business owner, you need to keep people interested in your brand and product, and winning on your marketing strategy and everything that goes into it each month will help you on that path.
Organize Everything Digital
When it comes to managing your business’s digital marketing, it’s easy to get confused with all the different software and platforms out there. But, if you have a website, you should have it synced with Google Analytics to understand your site visitors and where they come from. These insights can help you perfect marketing campaigns and messaging, and understand what social channels are performing well. For example, if you own a boutique, your Google Analytics can give you insights as to where other women are finding your shop, their age, and other useful demographic information.
Additionally, with how busy you are running operations day-to-day, choosing a user-friendly digital bank built for small businesses can help you focus on your organization’s daily finances and marketing budget from the comfort of your laptop or phone.
After you wrap up checking your GA and mobile banking on your phone, swipe over to Later to help schedule upcoming social media content. With everything organized, you can easily jump into interacting with your followers and crafting campaigns to peak their interest. This is a great tool for interacting with loyal customers who share your content on Instagram, Facebook, Twitter, or Pinterest.
Engage Your Followers
Your customers are the most valuable asset to your business– the ones who regularly comment, like, and share your posts even more so. Whether you have a following of a few hundred or several thousand, people appreciate and love hearing back from their favorite brands. A simple like or comment back can make someone’s day and increase their brand loyalty to your shop.
Social media is the best way to stay connected to loyal followers, and keep an open dialogue while matching their response time expectations across various platforms. Playing your cards right can lead to increased brand salience, and in some cases, help you amass a greater following if you find a unique approach to interact like Burger King & Wendy’s strategically do.
Know the Numbers
As a business owner, you know how important your finances and numbers as a whole are. Numbers drive decision-making and that leads to action, and at the end of the day, everything is a calculated decision aimed at improving your business.
The same goes for your digital marketing. Every month you should take inventory of how your business performed, and back that against the marketing you rolled out. From understanding your social media engagement rate to deciding how much ad spend to put toward effective Facebook ad campaigns, everything can be drilled down to understanding your numbers. Platforms like Google Analytics and insights from your Shopify store can help you gain insight into how you should double-down on, or pivot your digital strategy month-over-month.
Produce & Schedule Content
Ever heard of the saying, “content is king”? Well, the same thing holds true for your digital marketing strategy, but even more so, quality content. On average, people now see over 5,000 advertisements per day. Read that again... 5,000. The last thing on your to-do list should be posting content just for the sake of posting or being spammy. Delivering value to your followers has to be a priority and making sure to be consistently delivering is a must.
Platforms like Later, as we talked about above, can help you schedule content across your social media channels and keep tabs on brand mentions. Producing content that aligns with your digital strategy, however, is no simple task. Take the time to plan out content around promotions, events, or holidays. Be sure everything isn’t trying to sell something; rather, include a fresh mix of messaging to keep followers engaged, and prospective customers interested.
To close out, as with everything in your business, staying on your toes and alert to changing dynamics will help make sure your digital strategy is in-sync with everything else happening. Reading the news daily and making sure your posts/ads aren’t insensitive to anything going on can help you put out fires before they start. If you see something viral, consider making a piece of contextually-relevant content. At the end of the day, stay true to who you are as a brand; if you start straying too far from your core, followers/customers will see that, or there will be a breakdown in their customer experience journey. Done right, your digital marketing strategy and monthly tasks can be the difference between being a struggling business, and a great one.
There is nothing like Taco Tuesday falling on Cinco de Mayo! Yes something to make us extremely excited for. Many of these restaurants are offering these deals and with drinks too!!! Who said you can't have everything!
We love some of these favorites. What are you ordering tonight?
Abuelo’s: For every $50 gift card purchases, receive a $10 gift card.
Bahama Breeze: Get ready for a virtual happy hour on May 5 from 5 p.m. to 6 p.m. Get 15% off to-go pickup orders with the code 106.
Bar Louie: For $5, you can have a fiesta with Bar Louie’s Nacho Crunch Burger topped with guacamole, pico de gallo and crispy tortilla strips smothered in queso and garnished with a fried jalapeno. Order online for pickup.
Blaze Pizza: On Cinco de Mayo, Blaze Pizza will offer 5x flames (its version of reward points) to its Blaze Rewards members for all orders on BlazePizza.com and through its app. It’s 1 flame for each dollar spent. Flames kick in with as little 30 for a free dessert or drink, with a free pizza unlocked at 120 flames. This Cinco de Mayo 5x flames offer is the highest amount the brand has ever offered on purchases! Blaze Pizza is also offering free delivery on all orders of $15 or more through the website and Blaze Pizza app.
California Pizza Kitchen: Celebrate Cinco de Mayo with CPK’s Taco Kit and a pitcher of fresh agave lime margaritas made with Milagro Silver Tequila. Restaurants are open for takeout and delivery.
Chili’s: Celebrate Cinco de Mayo from the comfort of your couch with Chili’s Presidente Margaritas and Patron Margaritas available for online ordering at participating locations. Chili’s will also have Limited Edition Cinco de Mayo cups available with your to-go order, too. Safely re-opened Chili’s will have $5 Cinco de Mayo dine-in drink specials at participating locations. Click here to see the details on all our celebrations.
Chipotle: In honor of May 5, Chipotle will be offering free Queso Blanco with promo code “QUESO55” when you purchase an entrée. The chain is also extending its free delivery promo through May 10.
Chuy’s: Chuy’s is celebrating with Meal Kits featuring Tacos, Fajitas, Enchiladas, Nachos or one of each. Order at order.chuys.com. You can also opt for margarita kits, which come with house made sour mix, salt, a lime and 375mL of tequila. Get a Super Grande Lime Rita, which is a 20-ounce cup of frozen or rocks sour mix, salt, a lime and two 50mL bottles of tequila. Order Mexican beer, including Modelo and Dos Equis, for $3/bottle or $16/6-pack. Get a limited-edition Cinco Party Kit for $20. Each kit includes two Chuy’s-branded 18oz Texas Martini shakers and other fun swag. Add one to your order at order.chuys.com. Learn more about all the festivities (there’s a lot!) here.
Moe’s Southwest Grill
Join Cinco de Moe’s on Instagram Live on May 5 for giveaways of T-shirts, taco kits, burritos and more.
On the Border
Starting Wednesday, April 29, guests at On The Border can begin pre-ordering a Cinco in a Bag online for pickup on Cinco de Mayo! For $25, the Cinco in a Bag includes: Taco Family Meal (seasoned ground beef only), a bowl of queso, fun swag (while supplies last) and five Cinco cups (while supplies last).
Taco Bell: Order an “at-home taco bar” from Taco Bell! It will feed up to six people for $25, and you can arrange to get it via pickup or delivery.
TGI Fridays: TGI Fridays will be offering $5 ‘Ritas and Long Island Teas to go.
Did we miss a great spot for Mexican Dishes around Hampton Roads? Leave a comment.
This is not a sponsored post. All opinions are my own.
Hey everyone, my name is Bernadette and I am a Lifestyle Blogger and Influencer based out of Yorktown, Virginia. I am a New York native who was recently transplanted from Long Island to Virginia a few years ago ready to explore fun things in and around Hampton Roads. I am a lover of food, movies and having a good time! You will always find me on social media looking for the next best thing to do!