Celebrate Small Business Month with Housewives In the City: Digital Marketing Tips for Women-Owned Business
Happy Small Business Month to all! It may sound odd to be celebrating anything given the current climate of the world and the “pause” which has been put on most business for the past several weeks. However, May is about leaning into your business’s strengths, celebrating your victories, and looking at ways you can innovate. With an increase in consumers opting for online shopping, from virtual apartment tours, to mobile grocery delivery, now is a great time to beef up your digital marketing strategy. As a woman business owner, you need to keep people interested in your brand and product, and winning on your marketing strategy and everything that goes into it each month will help you on that path.
Organize Everything Digital
When it comes to managing your business’s digital marketing, it’s easy to get confused with all the different software and platforms out there. But, if you have a website, you should have it synced with Google Analytics to understand your site visitors and where they come from. These insights can help you perfect marketing campaigns and messaging, and understand what social channels are performing well. For example, if you own a boutique, your Google Analytics can give you insights as to where other women are finding your shop, their age, and other useful demographic information.
Additionally, with how busy you are running operations day-to-day, choosing a user-friendly digital bank built for small businesses can help you focus on your organization’s daily finances and marketing budget from the comfort of your laptop or phone.
After you wrap up checking your GA and mobile banking on your phone, swipe over to Later to help schedule upcoming social media content. With everything organized, you can easily jump into interacting with your followers and crafting campaigns to peak their interest. This is a great tool for interacting with loyal customers who share your content on Instagram, Facebook, Twitter, or Pinterest.
Engage Your Followers
Your customers are the most valuable asset to your business– the ones who regularly comment, like, and share your posts even more so. Whether you have a following of a few hundred or several thousand, people appreciate and love hearing back from their favorite brands. A simple like or comment back can make someone’s day and increase their brand loyalty to your shop.
Social media is the best way to stay connected to loyal followers, and keep an open dialogue while matching their response time expectations across various platforms. Playing your cards right can lead to increased brand salience, and in some cases, help you amass a greater following if you find a unique approach to interact like Burger King & Wendy’s strategically do.
Know the Numbers
As a business owner, you know how important your finances and numbers as a whole are. Numbers drive decision-making and that leads to action, and at the end of the day, everything is a calculated decision aimed at improving your business.
The same goes for your digital marketing. Every month you should take inventory of how your business performed, and back that against the marketing you rolled out. From understanding your social media engagement rate to deciding how much ad spend to put toward effective Facebook ad campaigns, everything can be drilled down to understanding your numbers. Platforms like Google Analytics and insights from your Shopify store can help you gain insight into how you should double-down on, or pivot your digital strategy month-over-month.
Produce & Schedule Content
Ever heard of the saying, “content is king”? Well, the same thing holds true for your digital marketing strategy, but even more so, quality content. On average, people now see over 5,000 advertisements per day. Read that again... 5,000. The last thing on your to-do list should be posting content just for the sake of posting or being spammy. Delivering value to your followers has to be a priority and making sure to be consistently delivering is a must.
Platforms like Later, as we talked about above, can help you schedule content across your social media channels and keep tabs on brand mentions. Producing content that aligns with your digital strategy, however, is no simple task. Take the time to plan out content around promotions, events, or holidays. Be sure everything isn’t trying to sell something; rather, include a fresh mix of messaging to keep followers engaged, and prospective customers interested.
To close out, as with everything in your business, staying on your toes and alert to changing dynamics will help make sure your digital strategy is in-sync with everything else happening. Reading the news daily and making sure your posts/ads aren’t insensitive to anything going on can help you put out fires before they start. If you see something viral, consider making a piece of contextually-relevant content. At the end of the day, stay true to who you are as a brand; if you start straying too far from your core, followers/customers will see that, or there will be a breakdown in their customer experience journey. Done right, your digital marketing strategy and monthly tasks can be the difference between being a struggling business, and a great one.
Hey everyone, my name is Bernadette and I am a Lifestyle Blogger and Influencer based out of Yorktown, Virginia. I am a New York native who was recently transplanted from Long Island to Virginia a few years ago ready to explore fun things in and around Hampton Roads. I am a lover of food, movies and having a good time! You will always find me on social media looking for the next best thing to do!