Design can make or break your conversion rate.
Of course, as the proud owner of your website, you no doubt put your heart and soul into each and every idea. And of course, you want to include them all. But, as much as you’d like to work solely from the right side of your brain, it’s important to keep some strategic design principles in mind if you want to make your website more attractive and aim to convert. (Um, YES, you want to convert!)
Conversions can be defined as completing a specific goal, like subscribing to your email list, joining your community, or purchasing your product or service. So, how do you convert your traffic? Define your conversion goals, write them down, and use them to power all your web design decisions.
Ready? Here’s four ways to make your website more attractive.
#1 Limit the choices with a strong call to actionOne of the most powerful things you can do on your website is limit the number of choices your visitors can take. Too many options can be distracting and may cause the visitor to loose interest all together. This principle forces you to be streamlined and methodical about your site’s purpose. What’s most important to your bottom line? Make it clear with a strong call to action and try to limit it to one per page. The more you can streamline your users’ choices, the better your website will be use, navigate, and complete your conversion goal.
Website examples using a strong call to action:
#2 Use Space WiselyUse Negative Space. Contrary to its name, negative space is a big positive in web design. It’s simply empty space between elements, and can drastically improve a site’s visual appeal. This space can have a strong affect on users’ interaction and movement around your website. It allows elements (like your menu, titles, and call to action buttons) room to breathe and draw in maximum attention.
Follow the F map. Studies show that users’ eyes follow an F pattern when browsing websites. That means the upper left corner is a hot spot (queue the logo and menu) and tracks down the left side of the screen (queue a big headline and call to action). Put this to good use by placing your sidebar and other busy elements on the right, and keep the most important elements on the left.
Website examples using visually appealing colors:
#3 Use Color WiselyText: The most user-friendly websites use black or dark gray text on a white background. This high contrast combination is easy to read; use it to keep paragraphs, headlines and buttons noticeable and readable. Alternating light and dark areas also helps define separate spaces.
Accents: Keep your accent colors to a minimum and use them consistently throughout your graphics, images, and buttons. Take your desired color to the Adobe Color Wheel (https://color.adobe.com/create/color-wheel/) to explore and create a complimentary color scheme. Keep in mind, buttons should be in a color that stands out from the rest of your website.
Website examples using easy-to-ready text formats with contrasting colors:
#4 Make it PersonalIncorporate faces into your articles, testimonials, and landing pages for a boost in your conversions. Personal images help create an emotional attachment between your visitor and you or your brand, and increase the likelihood of time spent on your website and ultimately converting. If you’re the face of your brand, have professional photos done and include them on the homepage. Be sure to incorporate negative space to one side (preferably the left side) for text or a call to action button. If you need stock photos, look for ones that convey happy customers. A collection by one photographer will give you the best option so the color scheme, filter, and tone is consistent.
Website examples using a great personal photo:
Written by Alli Clough https://alliclough.com/
Building an email list is hard work, but we know its so important. For business owners, email lists can yield dramatic rewards. According to Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses in the US.
You produce amazing content as an expert in your field and want to share it with the world, but if you simply put an email sign up form on your website, you’re missing out on some prime opportunities to grow your email list. Think about all the places you have a presence online; those are all places you’re reaching potential subscribers.
So, think beyond your website and make it beyooond easy for them to see, click and sign up!
Here’s 6 places you can put your email sign up form link.
First things first, you’ll want to get a hold of your email sign up form url. There’s two options to use here:
If you’ve ever asked yourself “where did the day go” then this is for you. There’s no question that time is a hot commodity. Generally, we’re overrun, overworked and on a hustle mindset 24/7. While I have mixed feelings about the word hustle (let’s just hustle smart, not hard), I do agree that we could all use more hours in the day.
Confession: As tech driven as my work is, I am a complete skeptic to new technology. I wait, and wait, and wait, then study the reviews and competitors, then do a test run. If it doesn’t perform magic in the first 10 seconds, it’s gone. So trust me when I say the small business apps on this list are total life savers. I promise they will boost your efficiency, focus, and productivity.
Boomerang for Gmail:This is my favorite app for creating a peaceful Monday. Over the weekend, I write follow up emails, and status updates and schedule them to be sent bright and early Monday morning. My busy email list is crossed off before I even make my first cup of coffee, and your recipients think your off to an amazingly productive week. Click here to add the Boomerang extension to your gmail >
Asana:Hello project management! I’m slightly obsessed with crossing things off a to do list, and this free cloud-based app keeps all my projects in sync and moving along with assignments, deadlines, checklists, attachments, you name it. I used Trello for a couple of years and made the switch to Asana for all my client workflows and personal to do lists. You can even save your boards so creating a new project is a snap. Click here to try Asana for free >
Freshbooks:I can’t tell you how many hours this app has saved me. Gone are the days of word and excel for invoicing and tracking payments. Set up recurring or one-off invoices and let them work behind the scenes. Get paid online, track expenses, create proposals (and signatures upon approval- score), and even track your hours. With end of the year reports, tax season looks much less intimidating. If you’re self-employed, this is such a no-brainer. Click here to try Freshbooks free for 30 days >
Evernote:Let’s face it, ideas come and go quickly, regardless of your proximity to a computer. Evernote stores everything in one place from random notes, to books. No kidding, I have a client using this to write a book one free minute at a time. Personally, I use it to jot down social media captions before yoga class. Anything that’s on my mind gets digitally scribbled down, where I can look at it later from my desktop. Click here to check out the free Evernote app >
Plann:When you’re just not that happy with how an all-in-one social media planning tool manages Instagram, this is the answer. Just add your images to shuffle them into the perfect grid, add captions, add saved hashtags and save it for a schedule notification. If you’re like me, save more time by not reading or judging yourself too much when it’s time to post. Just approve and go. Try Plann >
Tailwind:This tool has been a total game changer in my business. Within the first month, Tailwind helped Pinterest become my #1 source of traffic to my website (like 85% of my traffic). That’s some serious action. The user dashboard is complex-looking at first, but with a little effort and help from the video tutorials, you can get up and running in an afternoon. Use it to create a pinning schedule, bulk upload pins, create smartloops to keep your great content recycling, join tribes to share and submit pins, track your analytics, and more. Get a free trial to see in action and be prepared to be amazed. Click here to try Tailwind >
Dropbox:Customer experience is important. Rather than sending bulking emails with attachments that tend to get lost, I organize a dropbox folder to share files. Branding clients love this because everything is neatly organized, no questions needed. Plus, if there’s a revision to be made, you can replace the file so there’s no duplicates or confusion. It’s also great for working with team members to share large files. Click here to try Dropbox for free >
Canva:As a designer, I spend most of my time on Adobe programs, like Photoshop and InDesign, but I’ve been using Canva more and more to create easy-to-edit templates for clients. It’s a completely free cloud-based app where you can create great-looking graphics and share them online (or print out). Start with a blank slate or choose a design (free and paid options available). I’ve even started included Canva formats for templates in my own shop. No fancy designer skills needed – just open and start editing. Click here to try Canva for free >
Want to see all the resources I love? Click here for my full list of trusted can’t-live-without apps and resources I use everyday. What about you? What are the apps you can’t live without?
Written by Alli Clough https://alliclough.com/
The moment of finally being able to publish your blog post has arrived. You’ve done the work, now it’s time to send it off into the digi-sphere and hope for the best, right? Not necessarily. Too many times bloggers race to publish content and move on to the next task when your blog post still has some crucial steps if you want it to be found, read and shared.
Make the most of your blog post with these guidelines:
What is Housewives in the City (HITC)?
Miami Housewives is one of the newest branches of Housewives in the City and we want to get you connected with local events, small businesses, charities, and giveaways. We do all this through this website and monthly social meetups at local spots.
Who runs HITC?
I am Gisselle and I am dedicated to build the Housewives in the City community in Miami like it is in so many other cities across the US!
About Me: Gisselle Glaser
I am American Colombian that was born and raised in Florida, and I spend my childhood summers in Colombia. I have traveled internationally to Colombia, Puerto Rico, Bahamas, Jamaica, Italy, France, Monaco, Monte Carlo, Canada, and Spain. I studied interior design at the Art Institute and worked in commercial design for 9 years. Moved to Seattle for 5 years, became a mom to a blue eye boy that has stolen my heart. Stayed home with him for 3 yrs. In Seattle I started refurbishing beautiful antique furniture. I got into 2 boutiques and then my position grew to helping these boutique market their stores. I helped them with events, social media, and space planning for the stores. On the 5th year of being in Seattle we can back to Florida. I was introduce to a lifestyle brand India Hicks and a Paris jewelry designer that befriended me through social media. I then signed up to get luxury one of kind accessories made by women for women into women's wardrobe that wanted accessories that were not mass produce and not in stores. This is how my own boutique was started and being brand ambassador to women brands became to be my brand.
Building a support circle
So, fun fact I was a cheerleader growing up. I loved it and still do. I now get paid to be cheerleader for other women brands. I love supporting women and their businesses. I truly believe they we should be able to build the career that we would like to have for ourselves. However, to grow your business I know you need the right connections, customers, and your own cheerleaders. I am so excited to build Housewives In the City Miami and meet all you ladies. Please come to the events and introduce yourself to me. I am so looking forward to meeting you :)
Hi , I am Gisselle
I am a dessert lover, International travel addict, and a women entrepreneur cheerleader.
I showcase women luxury design brands around South Florida area,
member of professional women local companies,
plus I host monthly events at local Miami businesses.
Aside from Housewives In The City, I am the owner of So Gisselle, representing international women jewelry designers, and
brand ambassador for Wren & Roch brand that funds sexual abuse and domestic violence survivors through non profit organizations.