CONTINUES EXPANSION OF ITS SIGNATURE PREMIUM MOVIEGOING EXPERIENCE
As one of the nation’s oldest theater chains, with over 110 years of experience in the movie industry, Kerasotes ShowPlace Theatres continues to be a trailblazer and influencer in the moviegoing experience by expanding their footprint with the opening of its 7th ShowPlace ICON Theatre location in Tysons, Virginia. The superior state-of-the-art cinema is located at The Boro, the newest premier, multi-phase development in the heart of Tysons, directly across from the Whole Foods.
“We are thrilled to share our passion for creating an unparalleled moviegoing experience with the dynamic local communities. The ever-growing Tysons neighborhood seemed like the perfect choice when deciding where to plant our roots in the Washington, DC metropolitan area. By aligning ourselves with one of Tysons’ newest multi-phase developments, The Boro, we were able to create a premier destination like no other.” says Tony Kerasotes, CEO of ShowPlace ICON.
Spanning over 72,000 square feet, ShowPlace ICON features 14 spacious auditoriums with seating for 1,795 guests. Auditoriums range from the 226 seated VIP•ICONX Dolby® ATMOS™ premium large format rooms to the more intimate 45-seat auditorium.
Distinctly sophisticated, Showplace ICON Theatres’ unique approach to seating and ticketing allows guests to fully immerse themselves in the movie-watching experience. Guests of all ages require tickets, and infants (age two and under) will be ticketed at adult prices. Before 8:00 pm daily, guests under 18 years old must be accompanied by a parent or guardian to all G, PG and PG-13 films. Guests under 18 years old are not allowed in any R rated film. After 8:00 pm, guests under 18 are only permitted to G and PG films with a parent or guardian. Guests need not worry about any disruptions during the movie, as Showplace ICON will cease seating an auditorium when the feature begins.
Launching with the opening of Showplace ICON Theatre Tysons, is a personalized way to save, thanks to ShowPlace ICON’s monthly membership programs. Both Extras and Extras Plus include, waived upgrade fee to the VIP•ICONX large premium format and free online booking, special pricing on select titles and free small popcorn, advance notices of upcoming films and special presentations, access to screening and promotional events, access to contests and other members-only opportunities. In addition to all of those perks, as an Extras Plus member, you would receive one free movie ticket each month with unused ticket rollovers, additional tickets at the member price of $9.99 each, including a companion ticket, plus a 20 percent discount at concessions and the restaurants. For more information about joining visit the ShowPlace ICON Theatres website at www.showplaceicon.com/extrasplus.
All auditoriums feature state-of-the-art plush heated recliners, complete with swivel tables to comfortably position bites and beverages from the ICON Bistro or The Lobby Lounge, and offer reserved seating only, ensuring that moviegoers always have just the right seat. Seating can be purchased and reserved via the ShowPlace ICON app, website or from one of the several touchscreens at the theatre.
Guests of ShowPlace ICON Tysons will enjoy such noteworthy amenities as:
ShowPlace ICON in Tysons offers four premium large format VIP•ICONX auditoriums, complete with luxurious heated Love Seats for maximum comfort. Each VIP•ICONX auditorium features the most advanced sound system currently available in theatres, Dolby® ATMOS™. Each system has 64 individually powered QSC Speakers and up to 40 QSC Digital Amplifiers, creating more than 100,000 watts of audio power. Dolby® ATMOS™ enables sound to be placed anywhere in the auditorium, delivering a unique and compelling experience with natural and lifelike soundscapes. All VIP•ICONX auditoriums also feature an all-digital Barco Ultra-Brite enhanced 4K projection for the brightest and sharpest image.
The ICON Bistro offers a variety of delectable dishes for guests of all ages to choose from. The perfect complement to dinner and a movie, the ICON Bistro’s chef-inspired American style cuisine menu which includes everything from small-plate options to full meal.
THE LOBBY LOUNGE
The Lobby Lounge provides a comfortable adult only environment for our guests over 21. The fresh, crave-able bites direct from a scratch kitchen alongside a curated selection of craft cocktails, wine, and locally sourced craft beer allow the guests to relax before their movie. With an eye towards elevating standard movie fare, there are upscale lounge snacks and entrees, as well as essential movie concessions. Guests looking for an in-theatre dining experience can select from a selection of house-made, theater-friendly small-plate items specially selected to enjoy before or during the movie. The Lobby Lounge will also offer Happy Hour Monday through Friday with a specialized drink and appetizer menu.
A 110-YEAR HISTORY
A family-owned business, Kerasotes originated in 1909 as a nickelodeon in Illinois before evolving into the fifth largest national circuit with over 100 locations. In 2009, brothers and third-generation owners Tony and Dean Kerasotes had a vision to create a boutique collection of luxury theatres, one that reimagines the art of movie-going and gives the utmost care and attention to both technology and amenities – the ShowPlace ICON brand was born.
The theatre is located across from the Whole Food Market at The Boro, a premier, multi-phase development that brings together a vibrant community in the heart of northern Virginia. Mere steps from the Greensboro Metro Station along the new Silver Line, adjacent to Route 7, Westpark and Greensboro Drives, this mixed-use residential, retail, entertainment, and office environment captures the spirit of a true downtown experience in Tysons. From its vantage on “The Hill,” Tysons highest ground elevation, The Boro offers unparalleled views and is reinventing modern living.
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